Ilda Dinis

Ilda Dinis is the Senior Vice President of Customer Experience, Marketing & Innovation for Northbridge Financial, Canada’s leading commercial insurance provider and a proud member of the Fairfax Financial family. With over 20 years of experience, she is a passionate customer advocate and champion of building culture, brands and reputation through integrated and creative strategies.

In her current role, she is responsible for working with partners and colleagues from across the organization to continuously evolve and operationalize Northbridge’s customer strategy; and enabling the company’s industry leading growth rate through strategic marketing strategies that build the company’s brand and reputation in target industries. Ilda also led the development and launch of Canada’s first direct to consumer small business insurance platform and brand, TruShield Insurance, which received the inaugural Fairfax Innovation Award and was featured as a “best in class” case study by CEB/Gartner.

She holds an Honours Bachelor of Arts from the University of Toronto and a joint Master of Communication Management from Syracuse and McMaster Universities.